ASICS

The Story

The big takeaway from this project for us is that runners can be a nerdy bunch. No matter where in the world, runners love collecting data, getting feedback and analyzing their running. We partnered with AQ (Tokyo) to redesign and build a global training service for ASICS (Amsterdam/Kobe), and their legions of avid running customers. The ultimate goal? We want to make you a better runner.

The new service is designed to allow runners to create custom, science-based training plans, and analyze their performance as training progresses. The service works as an integrated experience, including desktop and mobile web products. It's seamless, and designed to work no matter where you are.

This was an exciting project for us, and working with a globally distributed team made for a great learning experience. We're excited to see the new products roll out around the world in 2012.